Merchandizing Analytics Case Study

MERCATOR VIDEO TRANSCRIPT

Before using 11Ants we used some other tools and programs for different analysis - that took so much more time than 11Ants. With 11Ants it's quicker to do some analysis - it's actually a good tool that we as users have in our hands to make a quick analysis; and we don't have to wait for our BI department to send us some analysis that you need for...I don't know...for some presentation for our board management. 

So before 11Ants, we already had a program for searching, browsing basic sales data, but we were facing some more difficult questions or problems which I was not able to find the answers on my own, and I had to contact my colleagues in business intelligence sector, who then helped me to solve the problem. 

​

When I have 11Ants I really rely on few modules - so one of them is basket contents...SKU KPIs and profiles. So for me it's very important to see who the customers in my categories or some brands are. How do they behave? Which are the most favorable products? When do they buy some products, some sort of products, and how do they respond to the activities that I make on these categories.

I'm using 11Ants on a daily basis - mostly SKU KPIs which gives me a simple look at the sales data. On a monthly basis or yearly, I see the results in Category Review, and also I use a lot of Performance module. And for some hard, deeper questions or problems, I use even other models, for example basket contents.  From the beginning this program was very intuitive and very easy to use. 

​

11Ants as a product is very simple to use, so it's very user friendly. It has also introduction movies - everything is easy to achieve. 

​

With using an 11Ants there is a better time element because of the visualization tools. Before I was using Excel and it took me so much more time, and 11Ants does it itself. So it's a very good input for the presentation we have for our board management. 

I would say that 11Ants increased my efficiency in a sense that I do not have to contact other people, like business intelligence sector for every matter that appears in our business life. I'm more independent - and this is one of the biggest benefits of this program. 

The use of 11Ants definitely improved my work. So in this point of view that I am more independent. There's no need to go to any other departments...to go to the BI sector or anything else - I have everything in my computer. So no matter what analysis I want to make, you just have few steps, 3, 4, 5 minutes and the analysis is done. 

I think it gives me advantage as managing one category here in Mercator. Because for me especially, it gives me more insight in the customer behavior, because it changes - due to Covid, due to inflation, due to habits, trends. And it's a very good tool to observe customer behavior in Mercator. 11Ants makes me feel like I have a tool by my side that gives me a more effective way of working in this category. 

11Ants definitely boosts your self-esteem, while going on the negotiations or somewhere, because, you know any information, any data you will need, you will get there with this program. 

I would definitely recommend 11Ants, because I think that it is a super program for discovering the big picture of the sales, the big picture of your category.

I would definitely recommend 11Ants.  I would say it's a tool that gives you clarity on managing some program. It gives you, like I said before, a different approach to use to get to some data; and it has very powerful, visualization models that will help you in presentations. 

I'm happy that my company invested in 11Ants because I think that this tool gives us a lot of knowledge - and with great knowledge comes great success. 

With a gesture I would describe 11 Ants like this! (Clicks fingers rapidly)