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1 min read
When the Man Who Sparked the Customer Revolution Speaks…. We Listen
At 11Ants Analytics we’ve got a lot of respect for Don Peppers. Along with Martha Rogers, he’s undoubtedly authored some of the most...
1 min read
Building Customer Engagement and Loyalty In Retail
James Taylor has written an excellent white paper of broad interest to retailers: Building Customer Engagement and Loyalty in Retail. ...
2 min read
The New Digital Divide – Retailers, Shoppers, and The Digital Influence Factor.
Deloitte in a new report discuss the impact of digital on retailing. There is much in this report and if you are a retailer that is...
1 min read
How One Woman Hid Her Pregnancy from Big Data
It’s just over two years since the New York Times shocked half the free world with their article How Companies Learn Your Secrets – in...
1 min read
Persuading with Data- HBR Insight Centre
Anyone involved in working with data will find this short series of articles and videos interesting and likely useful. The video of Kurt...
1 min read
Buy a Scale on Amazon, and it thinks you’re a Drug Dealer
CNET carried an interesting article today which speaks volumes on how much retailers can learn by better understanding their...
1 min read
Busting Six Myths About Customer Loyalty Programs
Marcel Corstjens and Rajiv Lal write a thought-provoking article discussing six myths about customer loyalty programs on the Harvard...
1 min read
Home Depot’s Focus on Growth Existing Stores Revenue
Dramatic illustration of capacity for growth within your existing retail stores. It begs the question – what price to understand your...
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