This year at 11Ants we've done what we do every year - decide on a cause to support, put in all the money we would have spent buying...

In the Christmas of 2021 we did something we were really excited about on behalf of our customers, supplier partners, friends and...

Key Metrics for Measuring Customer Loyalty in Retail Stores

11Ants was pleased to be a sponsor of the Australian Loyalty Association's 2023 International Loyalty Conference on the Gold Coast on 9...

11Ants is excited to have sponsored this episode of the Let's Talk Loyalty Podcast: ASDA Rewards Delights UK Consumers with Its "Pounds...

We've just released a new white paper titled 'Building a Data Forward Retail Loyalty Initiative' and if you are a retailer with a loyalty...

Our partners at 11Ants include our customers, suppliers and other misguided friends we've picked up over the years. Every year rather...

Department stores and fashion retailers have specific data idiosyncrasies which can limit the value of insights and analytics...

We’ve written a white paper which we think will be of interest to all retailers. It speaks to some of the changes being experienced by...

The big question a retailer should be asking at the end of every promotion is ‘which levers did this promotion pull and what can we learn...

We teamed up with the University of Auckland to research loyalty programs around the globe and find out what made an effective loyalty...

Retailers in Brazil have been telling us they’re experiencing the same pain as their counterparts in the rest of the world. Much like the...